Ciera HamiltonThis post is from an author we have worked with at Mumubl or an author who has recognised regular high quality posts.
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There’s nothing quite like the feeling of stumbling on a great song by an artist that you haven’t heard of before. It can be hard to put into words, but I suspect you know the feeling I’m describing. For me, it’s equal parts excitement and intrigue. I have to hear the song again, followed quickly by a need to know everything about the artist. What else is in their catalogue? And how haven’t I heard of them before?! My deep dives are always followed by scrolling through my mental contact list to find the right friend to share the song with (casually, of course – no one needs to know how much time I spent learning the artist’s personal history).
Enter, Hate by Toronto-born artist, Idman. I stumbled on this one a few weeks ago and I can’t get enough. It’s got all the makings of a great R&B single – heartache, vulnerability in the artist’s voice, a solid beat, and a catchy hook. Chef’s kiss.
The storytelling throughout the track really grabbed my attention. Idman describes a roller coaster of emotions while coming to terms with a breakup. You hear a snippet of her ex’s voicemail as the song opens. She then paints a picture of returning her ex’s call, and hanging up before they answer. I could see the scene play out in mind, and was anxious to hear if things would be resolved by the end of the song.
As a newer artist, Idman’s catalogue is limited, but every single song hits. I’ll be waiting (im)patiently for even more.
